Americans give high marks to their home internet service
A robust internet connection has become indispensable in our lives. During the COVID pandemic, U.S. broadband networks have operated resiliently even during historic spikes in internet traffic when many businesses and schools have moved away entirely, according to performance tests and reports. But in addition to powering our digital lives, it’s important to ensure that broadband meets consumer expectations and moves in the right direction.
Fortunately, a recent consumer survey shows that the majority of Americans are very satisfied with their Internet service, according to a survey conducted by Morning Consult. First, the survey found that over 84% of adults said they have broadband internet at home. And notably, 85% of these people gave a positive rating to their home Internet service.
To break it down further, four out of five adults said they were satisfied with tested aspects of home internet service, including internet reliability, connection quality, signal strength, security and speed. Even better, these satisfaction numbers have increased by an average of 7% since 2019. So, as internet usage increases, home broadband continues to meet consumer needs.
Cable Internet Service Providers (ISPs) have invested hundreds of billions of dollars over the past two decades in building robust and reliable networks that power and support multiple connected devices and multiple users in the same household using simultaneously Internet. These networks are constantly monitored and updated, resulting in a seamless and secure Internet experience, and most importantly, satisfied Americans.
To stay even further ahead of demand, cable ISPs are already striving to bring 10 gigabit speeds in homes across the country over the next few years. While the majority of households don’t yet need these kinds of speeds, forward-looking planning is what has enabled cable broadband networks to keep America moving during the pandemic and will prepare them for whatever the future holds for them.